The TikTok Ban: Unpacking the Battle for Advertising Dollars TikTok is a short-form video hosting service owned by Chinese internet company ByteDance. Its mainland Chinese counterpart is called Dǒuyīn , meaning ‘Shaking Sound’. On March 13, the US House of Representatives passed the “Protecting Americans from Foreign Adversary Controlled Applications Act ,” which would ban TikTok completely unless it separates from ByteDance. The Senate passed the bill April 23, and US President Joe Biden signed it into law next day. The act gives ByteDance 270 days to act before the ban goes into effect. This article reveals possible commercial considerations behind the attempt to ban TikTok. Since its launch, TikTok has become one of the world’s most popular social media platforms. Its proprietary recommendation algorithms are better than those of alternative apps at connecting content creators with new audiences. Many of TikTok’s users are ...
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